Amazon is shutting down its Alexa.com platform

Amazon is shutting down Alexa.com – it’s global website ranking system – after 25 years of service.

The system, unrelated to the firm’s voice assistant, has been monitoring traffic online to list the most popular websites around the globe since 1996.

Amazon released a statement Thursday saying Alexa.com will no longer exist starting on May 1, 2022, which will be the services 26th anniversary.

The Jeff Bezos-founded company did not say exactly why it was pulling the plug on the service, but the Alexa.com’s popularity has been on the decline for the past few years, as it seems most website owners are not concerned with how Amazon ranks them.

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Amazon is shutting down Alexa.com - it's global website ranking system - after 25 years of service. The system, unrelated to the firm's voice assistant, has been monitoring traffic online to list the most popular websites around the globe since 1996

Amazon is shutting down Alexa.com – it’s global website ranking system – after 25 years of service. The system, unrelated to the firm’s voice assistant, has been monitoring traffic online to list the most popular websites around the globe since 1996

In addition to the global website ranking system, Amazon’s Alexa.com, or Alexa Internet also offers a full suite of SEO and competitor analysis tools with its paid subscriptions. 

The site stopped offering new subscriptions on December 8, but existing customers can use their account until Alexa.com goes offline.

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